12 Types of Businesses That See the Best ROI from Brand Design
Every thriving business has a strong brand. Over the years, I’ve seen brand design spark the most incredible transformations in businesses that are aesthetic, experience-driven, or rooted in personal trust.
If your work is highly visual, emotional, or service-based, your brand does so much more than “look nice”—it becomes the heart of how you attract clients, set expectations, and communicate the true value of what you offer.
Quick Take:
In these industries, the feeling your brand evokes is just as important as what it says. With intentional, thoughtful branding, business owners naturally stand out and gain a meaningful edge in even the most crowded markets.
A compelling visual identity paves the way for elevated pricing, clear positioning, and clients who are perfectly aligned with your vision, leading to your most fulfilling projects yet.
At Madewith Studio, we love to partner with business owners in industries where visuals, aesthetics, and first impressions matter. We’ve seen first hand how the right branding positions your business to win the right clients, charge what you’re worth, and show up with clarity and confidence in your marketing efforts.
Here are 12 industries where branding creates tangible, lasting impact:
1. Interior Designers & Home Services
Whether you design stunning spaces or craft custom cabinetry, your clients are investing in your taste and excellence. A distinctive brand communicates your style, signals attention to detail, and helps build trust before you ever meet a potential client. It brings harmony to your portfolio, process, and the overall client experience.
2. The Wedding Industry
Florists, wedding venues, caterers, and event planners—you create unforgettable moments, and your brand can capture that same magic. When your work is rooted in beauty, emotion, and exceptional service, a polished brand helps you become the obvious choice for couples seeking your service for their most important day.
3. Hospitality
From Airbnb listings to boutique hotels, your brand shapes the guest experience long before they arrive. Clean, cohesive branding helps your property shine in a sea of options and communicates quality and care. It also makes expanding to new properties or locations a seamless process.
4. Lifestyle & Wellness
You offer calm, clarity, or transformation, but your visuals don’t match the same feeling of your services. Potential clients don’t emotionally connect or feel that “this is for me” moment when they come across your marketing. Branding will build trust, connection, and credibility—helping you attract the right-fit clients who value the expertise you offer.
5. Style and Beauty
You’re in the business of presentation, but your own brand feels like an afterthought. Without a strong brand, it’s harder to stand out or justify premium pricing (even if your work is top-tier). A polished, intentional brand will show that you’re professional, an expert, and will bring in clients who care about quality.
6. Builders, Contractors & Specialty Trades
High-end clients notice more than just function—they appreciate thoughtful presentation, too. If your work is detailed and custom, your brand can reflect that same level of excellence. This positions your services as premium and makes you the choice for architects, designers, and discerning homeowners.
7. Copywriting and Marketing
Even if your offer isn’t visual, it’s creative—and your brand can show off your personality and polish in your services. Great design supports your messaging and creates a seamless, professional presence. This helps you move from behind-the-scenes to being recognized as the go-to expert in your field.
8. Coaches, Strategists & Consultants
When your service is built on trust and transformation, your brand becomes a powerful tool for credibility. It communicates clarity, confidence, and professionalism. Whether you’re a business coach or a mindset strategist, a strong brand positions you as an expert and makes your services feel like a valuable investment.
9. Photographers & Videographers
Your portfolio is stunning, but your brand feels inconsistent or amateur. A well-defined brand communicates your style, establishes credibility, and attracts clients who truly value your approach. It also empowers you to build a business with long-term structure, beyond just social media.
10. Artists & Makers
You’re creating meaningful work, but struggle to feel “legit” to buyers, galleries, or partners. Without a brand, it’s hard to communicate your value, and your art risks being seen as a hobbyist. Branding gives structure and visibility to you and your work, helping you enter new markets and connect with people who value your creations.
11. Product-Based Businesses
You’ve got a great product, but you’re in an industry where consumers often choose the most visually compelling option over the best product. Branding and packaging will work together to create a customer experience that gets your product chosen and lead to repeat sales and raving fans.
12. Educators & Digital Product Creators
Your offer is strong, you know your clients experience real transformation, but your brand feels too DIY – especially if you started small. Without a strong brand identity, your content looks disjointed or like everyone else in your space. A cohesive brand will create consistency across your digital ecosystem, build trust with prospects, and show off your most valuable differentiator – you and your personality.
Final Take:
If you’ve built a business rooted in quality, creativity, or connection but your brand hasn’t kept up, let’s align them. Branding doesn’t just make you look better, it builds trust, elevates perception, and creates clarity around your value. The result, a business that thrives like you imagined it would and booking your most fulfilling projects.
Ready to create a brand that truly reflects the quality of your work? Read more about my branding services and book a complimentary consult to talk through your vision and business goals to see if branding might be your next step.
ABOUT THE AUTHOR
Hi, I’m Taryn Schroder
I partner with service-based businesses in every industry to create scale-worthy brands and websites that communicate their value, elevate their presence, and move their business forward.
