Design-forward brands for founder-led businesses.

A collection of brand identities and websites showcasing my work

Close-up of a person wearing a white sweatshirt with a blue logo on the chest that reads 'Pilafit Studio' and features a stylized 'P' in the center, with the person's face partially out of frame.

Pilates Studio

PilaFit Pilates

Visual branding and website design

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Brand design for wellness and nutritionist

Wellness & Nutrition

Imperfect Nutrition

Brand identity, color palette, typography

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Tablet on a wooden surface displaying a photography studio called Long Lens Photography with an image of a couple in a romantic embrace.

Wedding & Lifestyle Photographer

Long Lens Photography

Visual branding and website design

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A beige and black baseball cap with the words 'SONDER SKIN' embroidered on the front, resting on a white surface against a white wall.

Med

Sonder Skin

Brand identity design

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A tablet on top of a white book displaying a wedding website, placed on a white cushion.

Florist

Brushed by Bec

Website design, e-commerce, SEO setup

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Multiple branded business cards for Homebody Interiors arranged in a pattern. The cards display a modern interior photo and elegant text with the company's logo, which features a house shape and the words "Homebody Interiors." The color palette includes navy, white, and natural wood tones.

Interior Designer

Homebody Interiors

Brand identity design

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Business cards on a white surface for Rheia Consulting with one card showing contact details for Rachel Vandenburg.

Engineering Consultant

Rheia Consulting

Brand identity design

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A laptop and a smartphone on a textured beige couch, displaying a travel website for Wander Collective with scenic outdoor images and adventure tags.

Hospitality and Tourism

The Wander Collective

Website design

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What strategic design can do for your business:

✓ Renewed confidence in how you show up

✓ A more polished and cohesive online presence

✓ Higher perceived value for your offers

✓ More aligned inquiries + better-fit clients

✓ Clear messaging that supports sales conversations

✓ Stronger organic visibility with improved SEO

✓ Design assets that elevate every part of your client experience

Let’s make your brand impossible to overlook.

You’re ready for a brand and website that reflect your expertise and support the opportunities you want to pursue. Book a call and let’s walk through your goals, what you need, and see if working together feels like a good fit.

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For the founder who feels like this is the year things really take off – The brand you build today sets up the business you’ll have in 90 days, six months, a year from now, and beyond. Your branding and website design influences: •
Looking good on launch day is only the starting point in website design. Your website also needs to integrate with the other tools you use in your business, be flexible enough to grow with you, and be easy to work in so you’re not fighting it
First impressions shape more decisions than most business owners realize. The First Impression Scorecard gives you an outside perspective on how your website reads at first glance, along with 3 practical changes you can make right away. Comment Sco
Happy Thanksgiving 🤍
Don’t let Instagram be the only place your brand is making an impression – Visibility expands when everywhere you show up feels cohesive and intentional. That means your website, your materials, and even your offline presence. It lets p
I’m working on @cat.roten’s website this week and I still can’t get over her branding — Every initiative she leads now fits in under one cohesive look and feel. And I love how the whole suite looks exactly like you’d e