Pilates studio branded merch
Pilates studio color palette

PilaFit Pilates Studio

Pilates studio website design and brand identity.

Full-service brand identity design

Mika launched PilaFit just six months before we began working together, but she knew early on that investing in a professional brand would be key to standing out. With a brick-and-mortar studio in the works, and a national franchise opening nearby, she wanted to ensure her business was positioned well.

Her goal was clear: create a brand that felt elevated and fresh, something that would not only attract clients but also reflect her professionalism and expertise.

Here’s what we did:

  • Custom Logo Suite & Color Palette: We designed a versatile logo suite and vibrant, yet refined color palette that feel modern, approachable, and strong.

  • Visual Identity System: From typography to photo direction to textures, every element was designed to stand out from the sea of cookie-cutter studios while still feeling welcoming and professional.

  • Website Design: We designed a custom website that allows clients to book directly through the site, integrates seamlessly with her booking platform, and delivers a stronger first impression than her previous website.

The result is a polished, flexible brand identity suited for signage, merchandise, and social media. Paired with a website that delivers a strong first impression, the brand supports client trust from the first touchpoint. The site also serves as a clear, intuitive booking resource, creating a seamless experience for clients and an efficient scheduling system for Mika.

Pilates studio logo

Creative Direction

Feel feminine, fresh, and elevated while standing apart from competitors and looking great on merch.

Multiple business cards with a navy blue and white color scheme, featuring the logo and text for PILAFIT Pilates Studio.

“I'm so impressed with the branding design Taryn created for my studio! She was an absolute pleasure to work with. She’s professional, responsive, and talented. Taryn truly understood my vision and preferences, asking insightful questions to ensure the design met my needs. The designs she presented were innovative, visually stunning, and perfectly captured the essence of my brand. Highly recommended, 5/5 stars.”

Mika Bell, Founder • PilaFit Pilates Studio

Bring your brand up to the standard you’ve set in your business.

Your brand has the power to influence how you're perceived, how confidently you show up, and the opportunities you attract. Make your next move with a brand made to scale.

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