Imperfect Nutrition

Brand identity design for a nutrition and wellness brand

Brand identity, color palette, typography

Amy started her 1:1 and small group nutrition counseling offer in 2017 after working as a dietitian in private practice. She had built a high-touch, personalized coaching business and was ready for a brand that captured her expertise while staying true to her philosophy—nutrition isn’t about perfection.

Here’s what we did:

  • A Sophisticated Yet Approachable Brand:
    We created a modern, minimal logo suite with a creative “IN” mark, aligning with her love for neutrals. The design feels polished yet imperfect, reflecting her coaching style.

  • A Brand Built for Growth:
    Amy’s new identity fits seamlessly with her current website but is flexible enough to evolve as she expands into courses and group coaching.

    The result? A professional, stylish brand that helps her stand out while staying true to her mission.

Creative Direction

A modern aesthetic with warm neutrals and a refined, but approachable feel, capturing a balanced approach to nutrition.

Taryn was an absolute joy to work with. She is so talented, patient, and truly cared about helping me create a brand, logo, and colors that I loved and reflected me and my business. She was also extremely responsive during our time working together. She always got right back to me with revisions and ideas. I 100% recommend working with Taryn if you are looking for someone to help you with a rebrand. She is awesome–you will not be disappointed!

Amy Mackenzie, Owner • Imperfect Nutrition

Bring your brand up to the standard you’ve set in your business.

Your brand has the power to influence how you're perceived, how confidently you show up, and the opportunities you attract. Make your next move with a brand made to scale.

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